MyRow is redefining the rowing experience through immersive, high-intensity workouts designed to maximize performance and engagement.
With a cutting-edge rowing machine and dynamic mobile application, MyRow blends fitness and technology to bring personalized, instructor-led training to users around the world. Their mission: to make rowing more accessible, engaging, and results-driven.
The Challenge
The key challenge was to modernize development with AI to support high-growth product innovation
As MyRow expanded its product capabilities, the company sought to evolve its development approach.
Increase deployment frequency without compromising stability.
Improve code quality with scalable, AI-enhanced practices.
Strengthen development team collaboration.
Address technical and security debt.
The Solution
AI-assisted development with Qubika’s AccelerateAI framework
AccelerateAI is Qubika’s comprehensive framework of best practices, workflows, and AI methodologies.
Secure-first methodology
Qubika’s AccelerateAI framework is a secure-first methodology combining AI-Enabled Pods and our AI-Augmented Engineering Framework. This playbook spans the entire product development lifecycle, ensuring solutions are repeatable, scalable, and optimized. It also provides the metrics and security required to deliver - and measure - real impact.
Cross functional team
Based on the AccelerateAI framework Qubika deployed a lean, cross-functional team to work directly within MyRow’s development lifecycle. The focus was not on overhauling systems, but elevating existing workflows using modern DevOps, AI tooling, and better collaboration patterns.
Tools & libraries
Commercial tools that have been tested and approved by Qubika’s security team are also part of the AccelerateAI methodology and framework. In this case, MyRow decided to implement CodeRabbit into their development workflows to improve the speed and quality of code reviews.
Measurable Impact
We delivered measurable impact
50%
Accelerated development and delivery cycles
Deployment activity and team performance improved significantly, driven by advancements across key DORA metrics. This includes 50% faster pull request time and 20% faster recovery from failed deployments.
30%
Significant improvements in team collaboration and productivity
We saw greater engagement and faster iteration cycles - reflecting better planning and delivery alignment. One of the stand-out highlights involved 30% faster issue resolution time.
86%
Positive DevEx trends with increase in job satisfaction
As we implemented AccelerateAI, we conducted regular surveys of the team. The developer experience survey indicates a strong positive perception of AI tools, with notable improvements in overall satisfaction. 86% stated they perceived an improvement in quality.
Accelerate AI
From Digital-Native to AI-Native
MyRow’s journey with Qubika demonstrates the transformational potential of embedding AI thoughtfully and securely into product development. AccelerateAI provided the structure and tooling to drive measurable improvements across velocity, quality, and collaboration - without disrupting existing systems.
3 core pillars to Qubika’s approach
Qubika's expertise empowers organizations to successfully adopt AI and transform key business functions.
AccelerateAI
How Qubika is shaping the future of next generation applications
