Webflow: A low code tool at the service of designers

What if I told you designers could code? That you can automate the process of launching a website quickly, committing fewer resources but ensuring the same quality? What if you could receive feedback in the early stages of your product by launching a landing page that highlights your USP? Or that you could apply an inbound marketing strategy by creating a blog on your site. This is all possible. Let me introduce you to Webflow, a low code tool that allows a single designer to carry their designs from Figma to the web, pixel perfectly.

We recognize that requirements are not set in stone, and we understand the importance of having flexible processes that embrace change. For this reason, we developed a branch within the UI area of our Product Design Studio that follows the principle of “design and implement”. By doing so, we eliminate handoffs with the development team, which in turn accelerates the process. Moreover, we provide training to designers so they can implement web pages while maintaining functionality.

Why opt for a low code tool instead of a custom code website?

While coding a website from scratch can provide greater control over the final product, using a low code tool, such as Webflow, can save time and costs, offer greater flexibility and scalability. Here are some reasons why you might want to consider using one:

1.  Reduced production time.
2. Design control that helps meet expectations. This tool provides designers with a high degree of control over the final design of a website ensuring that your final product looks and functions exactly as you intended.
3. Responsive design: Critical in today’s multi-device world. How frustrating is it when you visualize your web on a desktop then change to a mobile device just to realize that it is broken… With Webflow you can forget about the Media Query Breakpoints nightmare; Webflow’s responsive design tools allow you to create websites that look great on any device, from desktop computers to smartphones and tablets.
4. Interactions and animations. Webflow’s interaction and animation features utilize the capabilities of CSS and JavaScript to provide designers with a fully visual toolset. This enables them to create intricate and dynamic animations without needing to delve into coding.
5. Publish a maintainable site and get control over content. Frequently, individuals responsible for creating website content do not have the means to directly modify the design aspects of the site. This means that even minor alterations, such as correcting a typo, require the involvement of the development team and can result in delays. However, with Webflow’s built-in CMS, content creators have complete control over the content on their site and are not reliant on anyone else to make necessary fixes.
6. SEO optimization. Webflow makes it easy to optimize your website for search engines. The platform offers a range of SEO tools that allow you to optimize your website’s meta tags, descriptions, and keywords.
7. Database. When you create a form in Webflow, you automatically gain access to the database generated from the responses submitted. This data can be downloaded as a CSV file or exported to other platforms.
8. Staging URLs. Webflow provides staging URLs that allow you to thoroughly test your site. Any necessary changes made to the site are first published to a test site before being published to the live site, preventing users from encountering unwanted bugs during the correction or redesign process. This ensures that the site remains functional and bug-free for visitors.
9. Security and hosting. With Webflow, you don’t need to worry about the security or hosting of your website. The platform provides web hosting services and SSL security certificates as part of its service, making it easier for you to manage your website’s security and performance.
10. Integrations. Capture leads, collect feedback, and connect your forms to services like Marketo, Hubspot, Google Sheets, Slack, and Airtable using Zapier in Webflow.

In particular, we recommend using Webflow for startups, software-as-a-service companies, blogs, and single product pages.

But… Why Webflow?

Webflow is used by more than 1,700,000 designers and teams to create websites in a completely visual canvas. But it’s not the only tool available. So why use Webflow instead of WordPress, Drupal, Squarespace, Wix or Framer?

Even though Webflow has not incorporated a multi-user workflow yet, Webflow’s popularity stems from its user-friendly interface that is similar to other design tools, making the learning process quick and easy. Other platforms often require more effort and management to achieve similar results.

Webflow strikes a balance between simplicity and flexibility, making it an excellent choice for creating impressive designs. Additionally, Webflow’s page settings automate crucial elements, such as social media thumbnails and search result content, that are often overlooked. Specialized elements, such as Sections, Containers, Navbars, and Forms, are designed with intuitive behavior and layout, avoiding unnecessary complexity.

The use of global color swatches streamlines the process of changing a website’s color scheme by allowing for easy modification with just a few clicks, eliminating the need to search through the entire site. This adapts the logic of Design Systems in product design to the realm of web design.

Why Our Product Design and Usability Studio?

By having a member of our Product Design and Usability Studio, you will immediately have an experienced, ready-to-go expert as part of your team. Meanwhile, our collection of studios allows us to assemble a multidisciplinary team of specialists if we need flexible custom code or complex integrations. We have a full team of developers, testers and security experts in our lines ready to join your team.

Our expertise goes beyond technology, we also have content and marketing experts who can ensure SEO optimization, and designers with visual expertise and experience providing high quality animations and visuals to take your website to another level. By leveraging the expertise of your website’s designer in interface design and user experience, you can ensure a seamless and engaging experience for your customers from the outset

As your product advances, or your needs change, the team composition adapts as required. We are ready to build a long term relationship with your team.

Get in touch with one of our specialists. And check out our Design Studio Portfolio to see how we have powered up other startups with Webflow projects.